Comparison of Tag Cloud Layouts: Task-Related Performance and Visual Exploration

Lohmann, S., Ziegler, J., and Tetzlaff, L. (2009). Human-Computer Interaction - INTERACT 2009. Berlin, Heidelberg: Springer.


Tag clouds have become a popular visualization and navigation interface on the Web. Despite their popularity, little is known about tag cloud perception and performance with respect to different user goals. This paper presents results from a comparative study of several tag cloud layouts. The results show differences in task performance, leading to the conclusion that interface designers should carefully select the appropriate tag cloud layout according to the expected user goals. Furthermore, the analysis of eye tracking data provides insights into the visual exploration strategies of tag cloud users.

Related focus areas


Related publications

Ein Blick in die Wolken: Visuelle Exploration von Tag Clouds

Lohmann, S., Ziegler, J., and Tetzlaff, L. (2009). Mensch & Computer 2009. München: Oldenbourg.

Getting at the Cognitive Complexity of Linguistic Metadata Annotation: A Pilot Study Using Eye-Tracking

Lohmann, S., Tomanek, K., Ziegler, J., and Hahn, U. (2010). Proceedings of the 32nd Annual Meeting of the Cognitive Science Society (CogSci 2010). Austin, TX: Cognitive Science Society.

A Cognitive Cost Model of Annotations Based on Eye-Tracking Data

Tomanek, K., Hahn, U., Lohmann, S., and Ziegler, J. (2010). Proceedings of the 48th Annual Meeting of the Association for Computational Linguistics (ACL 2010). Uppsala: ACL.