A Context-Aware Shopping Portal Based on Semantic Models

Hussein, T., Linder, T., & Ziegler, J. (2013). In T. Hussein, H. Paulheim, S. Lukosch, J. Ziegler, & G. Calvary (Eds.), Semantic Models for Adaptive Interactive Systems. London: Springer.

Abstract

This chapter illustrates how semantic models can be used as a backend data source for both exploration and adaptation purposes. For a fictitious shopping portal, we implemented a faceted navigation approach that provides means for exploring the portal’s content manually. In addition to that, we implemented an adaptation mechanism based on spreading activation that also exploits the semantic structure of the underlying data.

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