Playful and Social Interaction

Design principles and interaction styles found in computer games bear a high potential for improving the user experience also in other, more ‘serious’ applications. We apply the concept of playfulness in a range of domains, such as medical and health applications, energy efficiency or smart mobility. In the FOSIBLE project, for instance, we combined playful health training with social interaction among elderly users. Other developments have addressed, for example, improving the health condition in juvenile diabetics or involving citizens in urban planning.

Game Design and Analytics

We support research and development teams through all stages of the game design process and perform player experience and game usability studies focussing on user tests in our game lab. The lab features video and eye tracking systems and the option to conduct remote tests. Furthermore, we use game metrical data to analyze player behavior, balance game mechanics and identify general issues within the game design.


Game Design and Gamification

We support research and development teams through all stages of the game design process and perform player experience and game usability studies. We utilize video and eye-tracking systems as well as remote tests to investigate into game usability aspects. Furthermore, the application of game design methodologies in traditional work environments is one particular focus. Coined as gamification, we design, apply and measure gamified processes.



Johannes Kunkel


Related publications

A 3D Item Space Visualization for Presenting and Manipulating User Preferences in Collaborative Filtering

Ein Vorgehensmodell für angewandte Spielformen

Der IGQ - Ein Messinstrument für die Wirksamkeit von Gamification

Evaluating the effectiveness of a memory aid system

Gameinsam – A playful application fostering distributed family interaction on TV

Ein kollaboratives Task-Management-System mit spielerischen Elementen

Tagungsband des Workshops "Gemeinsam Altern erleben"

3D-Visualisierung zur Eingabe von Präferenzen in Empfehlungssystemen

Ein Vorgehensmodell zur Entwicklung von Gameful Design für Unternehmen

More related publications »

Related projects


Interaktive Lösungen für die Wirtschaft / Interactive solutions for business

GDI Ruhr

Tapping the full potentials of the games industry and incarnating these into an expertise-network


Interaktive Messelösungen


Developing a social-network platform for elderly people

Related developments

BFBC2 Persona Visualizer

A tool for displaying the tendency towards certain play styles in Battlefield: Bad Company 2


The 2DGree framework applies methods of visual programming to develop rapid game prototypes


Grimmix unites a game and a storytelling engine and forms an entertaining experience

Games with a Purpose for Understanding Latent Factors

Game that helps understanding latent factor models used in recommender systems

Archaeological Sandbox

A Tangible User Interface that uses a box filled with sand for exploring digging sites

Gameful Design Process

Guidelines for a gameful design process